Since,VolkswagenFinancialServicesChina(VWFSChina)hasprovidedsincereservicestomorethan4millionconsumers.After16yearsofrapiddevelopment,withitsdigitalizationstrategyandpractice,anddiversified,innovativeandhumanizedproducts,ithasstartedanewdigitalerawithitsChineseconsumersanddealerpartners.
Asstartedwithunexpectedchallenges,theCOVID-19pandemicmadeonlinesaleschannelsmoreprominent.DigitalizationhasalwaysbeenthestrategicfocusofVWFSChinaanditdeliveredVolkswagenFinancialServicesOnline(FSO)asaneasydigitalsalestoolfordealersaswellasaconvenientonlinecarloanchannelforcustomers.
WithFSO,dealerscouldhelpcustomersapplyforacarloanusingafullydigitalprocesswithoutanyphysicalcontactandcustomerscanenjoyawholedigitalprocessandservicesfromVWFSChinaanywhereandanytime.
SinceVWFSChinalaunchedtheFSOdealer-endapplicationin,itsusageratiohasexceeded93percent.Morethan3,dealershavesubmittedmorethan1millionautoloanapplications.Around75percentofthecontractsofVWFSChinaweresignedonline(E-contract)whileabouthalfofthecustomerspreferredtheadvancedE-applicationfunctions.TheupgradedFSOCustomer-end2.0applicationhasbeenreleasedsinceandbecamemoreandmorepopularamongcustomers.Over,pageviewshavebeenclinchedsinceQ3.
Furthermore,fromthesecondquarterof,VWFSChinalaunchedtheFSOCarLoanatHomeandtheFSO28-Minutescampaignswithhundredsofcooperativedealers.
Theautoloanprocesswasshortenedto28minutes,fromloanapplicationtocarpick-upbyusingE-applicationandE-contractaswellaswaivingseveralpaperdocumentssubmission,whichhasgreatlyimprovedcustomerexperienceanddealersdailyworkefficiency.
TheseFSOcampaignsincludedinnovativemarketingapproachesaswell,suchastheDealerTikTokContestandKOLin-StoreLive-Streaming.Thecumulativenumberofonlinemediaviewshasexceeded70million.VWFSChinaalsousesbigdataanalysistoassistdealerpartnerswithofflineandonlinepromotions,suchas"HealthyLifeSmartFinance"toreachmorediversifiedcustomergroups.
BylaunchingtheintelligentChatBot"Rongrong"inWeChatandverifieddigitalmeasuresandtechnologies,VWFSChinahasimprovedthesatisfactionofcustomersanddealers.
VWFSChinacontinuouslyoptimizesitsproductmatrixtomeetcustomerrequirementsandexplorenewcustomersegments.Atthebeginningofthepandemic,VolkswagenFinancialServiceChinaofferedagraceperiodforcustomerswhocouldnotrepayontimeduetolockdowns.Tofurtherhelprelievecustomersburdenofcarpurchasing,VWFSChinalaterlaunched"CaringLoan",whichallowscustomerstoenjoyarepayment-freeperiodoverthefirstthreemonths.
TosupportcustomersfromruralareasinChina,the
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