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经济学人法国品牌取名破坏了英语和法语

  • 来源:本站原创
  • 时间:2024/8/16 13:20:49
原文标题:FrenchbrandnamesC’esteasy-peasyFrenchbrandsaremutilatingEnglishaswellasFrenchNamingafirmisizipizi[Paragraph1]FROMLOUISVUITTONtoHermès,France’sluxurybrandsproudlyoozetheirquintessentialFrenchness.ButinmanyotherindustriesFrenchfirmsseektodisguisetheirnationalorigins.AXA,aFrenchinsurer,choseanamethatmeansnothingandcanbepronouncedinalllanguages.GDFSuez,aFrenchenergyfirm,renameditselfEngie,awordthatapparently“evokesenergy…inallcultures”.Nowanationforgedthrougha


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